Initial situation:

The client had been searching for a way to innovate their traditional mechanical product for a long time. For three years, they invested in improving construction, design, and materials. Even though the technical results were solid, customers did not appreciate the improvements.

Proposed solution:

Through our collaboration, we introduced a new perspective: adding electronics and a mobile app to the product — bringing a competitive advantage where no one expected it.

We developed electronics and an application that took the product to the next level. Sales increased by 10%, market position improved, and the product could be priced 5% higher.

Summary in numbers:

• Annual sales growth of 8%

• Higher product margin by 5%

• Cumulative margin growth in the first 3 years: 1,880,000 EUR

• Investment into development: 120,000 EUR

• Result: Strengthened market position and higher margins